Category Archives: Credit Direct Limited

EMPOWER THE CORPS (ETC) a CDL initiative

Introducing Empower The Corps (ETC) a product of Credit Direct Limited (a member of FCMB Group Plc) which provides quick loans to NYSC corps members while in service. Are you a serving Corps Member accepted in your Place of Primary Assignment (PPA) and you need to urgently attend to some financial needs like start a small business, buy white goods for your room, pay rent, obtain a certification, attend a training, and learn a new skill or some other financial obligation? Look no further!

The Empowering The Corps (ETC) scheme has got you covered.

 

ETC Business Starter Package

 

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CREDIT DIRECT LIMITED LAUNCHES REFRESHED CORPORATE IDENTITY

NEW CDL LOGO

Credit Direct Limited is a licensed non-bank finance company. Established in 2007, the company offers unsecured micro-loans for general purposes, asset based financing to purchase household and commercial items and also to accommodate certain segments of the market that are averse to interest bearing loans.

Over time the company has dominated the micro lending space in Nigeria with presence in 24 states and over 50 outlets. Credit Direct Limited is taking a step into the next phase of business with the introduction of new products like Quick Asset Loans, Pay day Loans, and our flagship product Sharp Sharp Loans.

In December 2013, Credit Direct Limited carried out a brand refreshment exercise to further strengthen the brand, maintain their leading market position, whilst increasing their clientele locally as well as nationally and widening their target market. The exercise sees a redesign of the company Logo and its pantone colours, a review of the company’s corporate Identity manual, a review of the company’s vision and mission statement. This exercise is aimed at strengthening the brand essence and growing the brands equity. Far more than just a Logo, the new corporate identity has been designed to ensure that Credit Direct Limited continues to be at the forefront of the Nigerian Micro-lending market. The company is on a definitive mission to build a strong African presence in order to reinforce that leadership position whilst constantly striving to find better ways to service customers and drive growth.

Our Benzene ring has been a robust symbol of strength and security establishing the organization as a clear leader in the financial services industry and as such we have retained it, however we have re-ignited it with a few more enhancements that communicate trend and evolution. Our core value proposition is speed “Delivering loans in less than 24hours” we have included 2 arrows pointing 45 degrees as a sign of projectile. Credit Direct Limited is poised to deliver excellent products with accompanying customer service. Credit Direct is written in Italics signifying a consistent move. These principles ensure that we continue to develop products and solutions that are customer friendly and also assure customers that we would always put out our best foot for each one of our customer.

Speaking on the official unveil of the new corporate identity, the Managing Director/ Chief Executive Officer Akinwande Ademosu said ‘the new corporate identity is just a small part of the story, our evolved look comes hand in hand with an evolved structure that seamlessly connects all our outlets and departments to further strengthen our business ties with our customers no matter what they need’. He stated that this is an important milestone and the culmination of much hard work from the brand marketing team lead by Joseph Osodi.

The CDL brand refreshment would see a gradual phase out of the old logo, vision and mission statement, and replacement with the new logo, vision and mission statement.

New vision-
“To be the dominant provider of unsecured loans to salaried employees”

New Mission Statement-
“To provide convenient unsecured loans through a highly engaged workforce that delivers superior and sustainable wealth to our shareholder.

With this brand refreshment, Credit Direct Limited has made a strong statement in the industry that the business is moving to the next phase of operations.

RESTRUCTURED, REPOSITIONED, RE-ENERGISED

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CREDIT DIRECT LIMITED rewards staff

Saturday 30 July 2011 would be remembered for a long time by staff and management as Credit Direct Limited, Nigeria’s leading provider of unsecured credit to Government employees rewards her top performing staff in the first ever team bonding session held in the Head office 48/50 Isaac John street, GRA Ikeja, Lagos state.

The forum was aimed at building rapport with Directors, management and Staff, where the crew would interact, bond, unwinds, motivate and mentor upcoming professionals in the company.

Despite the rain, the HR team led by Joseph Osodi, put together a fantastic event, an outdoor venue designed with the company brand colours. Akinwande Ademosu MD/CEO during his opening speech congratulated the team on the journey so far, the business has seen so many challenges and we have come around all with success, no one thought the business would grow to what it is today, but thanks to the dedication and will power of the management and staff, we have achieved a feat.

Adeshina Ogunyinka Head of Finance also briefed the house on the company so far. How we are fairing in 2011. The high point of the year and the issues on ground.

The event came fully alive when one of the Directors of the company Mrs. Yemisi Edun entered; she is the financial controller of the First City Group. She adorned a simple sleeveless gown with heels, accompanying her was her daughter. She took the stage and applauded the efforts of the team by achieving what most people believed was impossible. Starting from a single office space in 2007 to over 27 outlets in 15 states with over 350 staff, CDL has become a flagship in the group and a benchmark in the industry.

Prizes and awards were presented to top performing staff for quarter 2; they all excelled in their various departments. Prizes like Air-conditioning set, Water dispensers, Refrigerators, Blackberry phones, DVD players, certificates and cash rewards were given to over 18 outstanding staff.

Credit Direct Limited, a member of the first city group was founded in 2007 as a micro lending company with focus on the unbanked civil service population in the country. The company has its head office in Lagos state, and is managed by Mr. Ademosu Akinwande as MD/CEO, who has turned a mere office space into over 2 billion Naira Profit Company. The company has operations in over 17 states, with 42 outlets and still growing.

Among those present were Head of Human Resources and Admin Joseph Ukpong, Head Operations, Regional Head Sales for West and Eastern regions, and others.

Clips from the event.

The Arena

Akinwande Ademosu giving the opening speech

Some of the reward for staff

L-R Head, Finance Sina Ogunyinka, MD/CEO Akin Ademosu, Director Mrs Edun

 

Cross section of staff at the event

Branding Executive Joseph Osodi during the event

L-R, Reg. Head Sales Wole, Director Mrs Edun, Gold prize Winner Oladipo Segun and the MD

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