HIDDEN MESSAGES IN FAMOUS LOGOS

 

You’ve seen these famous logos countless times on billboards, passing by on trucks, and at the grocery store, but there is more to them than meets the eye. If you take a closer look, you will find that these recognized logos have hidden images and messages. Check out these inventive designs that cleverly use white space and optical illusions to display subliminal messages.

FedEx

 

 

 

This logo appears to be very simple, but if you look at the white space between the “E” and “x” in “Ex,” you’ll find it is more complex than you thought. Can you spot the arrow?


Tostitos

 

 

 

 

 

 

 

 

These popular party chips are a staple at many backyard BBQs, but chances are, you’ve never noticed the hidden celebration scene concealed within the letters. The second and third “t’s” are sharing a chip over an “i” that is dotted with a salsa bowl. Yum!

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Le Tour de France

 
 

 

 

 

 

 

Named the world’s most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event’s emblem. However, you might be missing out on the logo’s most interesting aspect. After careful examination, you’ll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.

Amazon.com


 
 

Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z!

Hershey’s Kisses

 

 

 

 

 

 

 

The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.

Toblerone

 

 

 

 

 

 

 

 

There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear.

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Big Ten

 
 

 

 

 

 

Penn State became the 11th member of this university athletic conference, hence the embedded “11” in this logo. That is, until the University of Nebraska–Lincoln became number 12, ushering in a new logo era.

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Northwest Airlines

 

 

 

 

 

 

 

 

 

Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?

Yahoo

3 Comments

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3 responses to “HIDDEN MESSAGES IN FAMOUS LOGOS

  1. LOVE your site!!! Nice content and excellent organization/layout. I’d intended to post a review last night, but I had run out of them before seeing your blog..

  2. Good site. Lot to read. A nice post about hidden messages in logos. Note: shall we exchange our links in the blog?.

  3. After a long long time, I made my way to come back to blogging!

    Those were some interesting logos! Especially that of the chips company and Northwest. Also, look out for logos of CISCO (San Francisco’s Golden Gate Bridge can be found) and SONY VIAO (an analog signal followed by digital 1 and 0 could be found).

    Your posting frequency is great, keep up the good work!

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