16th December 2010, Lagos, Nigeria – As part of the activities following the concluded Independence day Cash Dash Promotion and in line with its commitment to rewarding Nigerians for their loyalty to the brand, Nokia, the leading manufacturer of mobile devices is presenting prizes to the winners of the sales promotion in grand style at the Protea Hotel in GRA, Ikeja, Lagos. The event had in attendance, Nokia officials, the winners of the cash prizes, close friends of the winners and Members of the press.
Tunji Ademiluyi, Customer Marketing Manager, Nokia Nigeria commented that the promo is a way to give something back to loyal Nokia customers. “At Nokia Nigeria our customers are very important to us and it is not proper to celebrate our 50th Independence without doing something to say thank you to those customers that have been loyal to Nokia throughout the course of the year. Especially in this season when it is customary to give gifts and show love, this promo it the most fitting way to close out the old year and welcome the new year with loyal Nokia customers”.
The event is a climax of all the raffle draws that had been previously held in which several winners emerged. The promotion was aimed at encouraging Nigerians’ sense of pride in Nigeria as well as rewarding their loyalty to Nokia products and it was carried out across several states in the Nations four geo-political zones. The cash prizes ranged from fifty thousand Naira, one hundred thousand Naira, one hundred and fifty thousand Naira to four hundred and fifty thousand Naira only.
Among the winners was Mrs. Bukola Aiyesimoju who had tears of joy as she received her cash prize thanked Nokia for their generosity and also, Mr.Rasheed Agoro, who recounted a story of how he lost a sum of money in a contract many years ago. He said that this is God’s way of paying him back for his loss. Other winners were, Okolo Victor, a student, Mrs Ronke Ajala, Wasiu Salami, Adeyinka Oshodi, Gabriel Adu and Theodore Gyuk who mentioned that the first thing he would do with the money was to purchase another Nokia phone.
Nokia is a global leader in the mobile phone market and in Nigeria. In Nigeria alone, Nokia has sold over one billion units of mobile phones since inception and in spite of the influx of new brands of mobile phones and increased competition; Nokia remains a leader in the mobile phone market. It is due to the loyalty built over the years towards the brand that Nokia has chosen to reward its Nigerian customers at this auspicious occasion. It is also intended to reinforce Nokia’s position as a consumer friendly brand and a partner in the progress of Nigeria and Nigerians.