Hey guys this post might not be the best of my post as I write in a sad mood, ooohhh I am really sad, I was expecting to have a good season ahead, I mean the coming English Premier league expected to kick off on the 14th of August 2010.
I am a loyal subscriber of HITV, the indigenous pay TV, and have been enjoying the EPL since I got the decoder, I was excited when HITV bought over the rights of TV from rival DSTV who have monopolized the market like forever, well I never knew the joy would be short lived, news reaching me says DSTV has gotten back the right to show the EPL in Nigeria for the next 3 seasons, currently I’m in Ebonyi state on official duties, I decided to rest over the weekend, and watch the television up on till I resume my busy schedule tomorrow, and the hotel has DSTV, they make it so painful for me by hyping the win every 5 minutes, and anytime they show the clip, it’s like a huge nail is driven into my skin, I just feel like changing the channel, well it’s a sad development I have to cope with.
The Public relations officer of Multi choice Nigeria the parent company of DSTV the platform on which the matches would be aired said the deal was sealed after negotiations by both parties, Segun Fayose said: DSTV now has exclusive rights to broadcast the EPL for 3 seasons, starting from August.
HITV is yet to officially respond to this development. Currently HITV has the right to the UEFA champion’s leagues and the EUROPA cup matches in Nigeria, but who knows if they can hang to it or lose this to its rival. HITV paid over the top to gain this right and now it’s so gone.
My pain is: could this be a Nigerian thing cause I can’t understand why such an investment would be lost like that, over 80% if Nigerian male youth watch football and English clubs have dedicated followership, so this already is a need which HITV would have tapped into. I once had a heated argument on this rivalry with a friend and I totally defended HITV maybe because I am a loyal fan, his point was that HITV had no content order than Soccer,” what more can they boast of” he asked, the influencers need something to watch, decision makers also need a channel of choice, well I guess he was right after all, Soccer and HITV goes to sleep, knowing that DSTV would sit back strategizing how to get back the right, and now it’s so gone. I feel bad though but the truth must be said, HITV get your acts together and make the comeback of all times, (I wish)
The Barclays Premier League is ranked as the biggest continuous annual sporting event in the world, followed by over 3 billion fans and broadcast to more than 500 million homes. There are vast fan bases across Nigeria, at least for teams like Manchester United, Arsenal, Liverpool and Chelsea. The league has also spawned various viewing centres across all nooks and crannies of the country.
Supersport Chief Executive Officer in Nigeria, Imtiaz Patel commenting on the acquisition of the EPL rights noted:
“Nigeria will be one of the very first countries to receive the 24-hour content service. We are delighted to lead the way with our partners at the Premier League and associates in Nigeria”.
My dear HITV, I miss watching the EPL with you guys guess I’d have to but your rival…I hate to say that…
In closing I would like to say this:
What is the hope of an average Entrepreneur in Nigeria in competition with foreign companies, Our Naija loyalty is 0%, we can never grow this way, at least not in this generation. Before the end of the month I will renew my HITV subscription for as long as possible. Every country supports its own brand and products NOT in naija and we want to grow, it’s laughable
Josephekwu signing out……………….